10 Things I’ve Learned in 60 Years of Fundraising
People often ask me, “Why aren’t you retired? Why are you still working?” The simple answer is: I love my job. The more complex answer is that after 60 years in fundraising, I still learn something new every day—how to be better, how to make a difference, and how to contribute to organizations that touch my heart and inspire me to grow in my craft.
Condensing six decades of experience into ten lessons is a challenge, but certain truths have consistently shaped my work and life.
1. Make a Difference Every Day
I start each morning asking myself: How can I make a difference today? While I may not change the world in a single day, I can support the organizations I serve—helping them secure resources, strengthen partnerships, and advance their mission. Being part of a cause that makes my heart sing is energizing, fulfilling, and deeply rewarding.
2. Focus on What Truly Matters
I’ve learned that I cannot do everything, and the hardest lesson is prioritizing. My husband used to say: Do the “A-list” tasks every day, handle as much of the “B-list” as you can, and forget the “C-list”—there simply aren’t enough hours in the day. Leadership requires presence and attention; without focus, we cannot serve our teams or our mission effectively.
3. Relationships Are the Heart of Fundraising
Fundraising is fundamentally about relationships. Authentic, meaningful interactions form the foundation of lasting connections with donors, colleagues, and nonprofit leaders. These relationships are not casual friendships—they are partnerships built on shared purpose and mutual commitment. And these connections often require initiative; someone has to take the first step.
4. Excellence in the Fundamentals Matters
Attention to detail and doing the work thoughtfully are non-negotiable. Fundraising thrives on precision and care; small missteps can have unintended consequences. Mastering the basics is what enables extraordinary results.
5. Leadership Inspires Others
Fundraising is a team sport. Confident, enthusiastic, and committed leadership sets the tone for the group and inspires others to reach for ambitious goals. Leadership is also about mentorship—sharing what you’ve learned and nurturing the next generation of leaders, whether over a casual lunch, in a gazebo, or anywhere meaningful connections can be built.
6. Mission Drives Motivation
I love fundraising, but it is the mission of the organization that drives my passion. Doing anything less than your best diminishes the impact of the organization and those it serves. Fundraising is a long game—it’s about stewarding relationships and inspiring donors to continue supporting meaningful change.
7. Integrity Is Everything
I feel blessed to work for organizations grounded in integrity, sincerity, and ethical conduct. In a world where decisions are often questioned, nonprofits thrive because of the honorable people committed to doing the right thing for the right reasons.
8. Persistence Pays Off
Fundraising is rarely immediate. It requires patience, resilience, and persistence. Each conversation, each proposal, each thank-you note contributes to a bigger picture over time. The long game rewards those who keep showing up, refining their approach, and building trust.
9. Gratitude Sustains You
Acknowledging the contributions of donors, colleagues, and volunteers is essential. Gratitude nurtures relationships, strengthens teams, and reminds us why we do this work. A simple thank-you, a note of appreciation, or recognition of effort goes a long way in sustaining engagement and enthusiasm.
10. Celebrate Impact, Day by Day
After six decades, I treasure the memory of small victories and lasting change alike. Fundraising is about making the world better one day at a time. I am honored to have played a part in organizations that change lives and uplift communities. That, more than anything, keeps me inspired and fulfilled.
Sixty years in fundraising have taught me that this work is both a privilege and a responsibility. It is not just about raising funds—it is about raising hope, strengthening communities, and empowering people to create lasting change. Every day, I am grateful to be part of that mission.
